Ballard Food Bank — A new brand for a beloved Seattle institution

A refreshed brand for a beloved Seattle institution, to support the move to a brand new building.

Ballard Food Bank, a longstanding community anchor in Seattle, recently expanded into a new facility known as the “Hub for Hope,” designed by Graham Baba Architects. To reflect this evolution and broader mission of offering essential services beyond food, a refreshed brand identity was developed. This new identity aims to capture the organization’s commitment to being a supportive, accessible resource for the community. 

A key element of the branding is a suite of custom illustrations that depict various foods, services, and concepts—designed to communicate across language barriers. These colorful visuals appear throughout the space, from large supergraphics on the market walls to a unique donor wall made of affordable button pins, allowing for easy and cost-effective updates. The overall goal was to help foster a space that feels inclusive, dignified, and respectful

AWARDS:
—Communication Arts 2022, Branding and Environmental Design Award
—SEGD Global Design Awards 2022, Finalist, Placemaking and Identity Award
—Core77 Design Awards 2022, Runner Up, Design for Social Impact Award