Asurion — Global headquarters in Nashville TN
Telling a story of help: comprehensive wayfinding, environmental graphics and installations for a global tech headquarters.
Ballard Food Bank, a longstanding community anchor in Seattle, recently expanded into a new facility known as the “Hub for Hope,” designed by Graham Baba Architects. To reflect this evolution and broader mission of offering essential services beyond food, a refreshed brand identity was developed. This new identity aims to capture the organization’s commitment to being a supportive, accessible resource for the community.
A key element of the branding is a suite of custom illustrations that depict various foods, services, and concepts—designed to communicate across language barriers. These visuals appear throughout the space, from large supergraphics on the market walls to a unique donor wall made of button pins, allowing for easy and cost-effective updates in house.
The overall goal was to help foster a space that feels inclusive, dignified, and respectful, countering the marginalization that some in the community regularly experience.
AWARDS:
—Communication Arts 2022, Branding and Environmental Design Award
—SEGD Global Design Awards 2022, Finalist, Placemaking and Identity Award
—Core77 Design Awards 2022, Runner Up, Design for Social Impact Award
One of the challenges of the project was to render visually the different ways in which the company helps their customers. One solution was to turn the floor number into storytelling moments: each features a 3d printed patter inspired by how Asurion fixes the tech of their clients, all over the world. Old and new mobile phones, cracked screens, switches, chords, and plugs from all over the world.
One of the challenges of the project was to render visually the different ways in which the company helps their customers. One solution was to turn the floor number into storytelling moments: each features a 3d printed patter inspired by how Asurion fixes the tech of their clients, all over the world. Old and new mobile phones, cracked screens, switches, chords, and plugs from all over the world.
Custom icons complement a black and white minimal wayfinding system.
Asurion helps thousands of people every day, all over the world with their personal technology. A Company timeline tells their story of help, in parallel with the evolution of the mobile phone.
Work spaces feature a series of 30 original wall illustrations that imagine how Asurion might have helped historic—as well as contemporary—figures.
The parking garage features the bright brand accent colors, one per floor, and large text in the company brand typeface, Aperçu.
A large corridor installation collects real reviews from their customers, printed on removable speech bubbles.
